Advertising Principles, Practices, Issues! PGD Class

We discussed elements of an advert copy in class. Elements are those devices we use to come up with a creative advert copy. We looked at a few of them in class, among which are the headline, sub-headline, illustration, body text or body copy and USP.

Look at the advertisements below and respond to the questions that follow. Use only your quiz number for this work. Post your answer as a comment to this post. Deadline for this quiz is 9pm on Sunday, May 12.

A. How many elements were used in the advert copy above? List them.

 

B. How many elements were used in the advert copy above? List them.

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

5 Comments

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  1. for the corn flakes advert we have 5 elements. they are =USP,headline, sub headline, illustration and body copy.

  2. peak=logo,headline body copy,illustration and USP.

  3. A. There are 5 Elements in the advert namely: The Logo,
    The Headline,
    The Body Text or body copy, Illustration and
    The USP (Unique Selling Proposition).

    B. Same as this, 5 Elements;
    The Headline
    The Sub headline
    The body Text or body copy
    Illustration and
    The USP (Unique Selling Proposition)

  4. Bibian Oghenekome

    Question A:
    There 6 Elements in the first advert. The following are the elements:
    1.) Headline
    2.) Logo
    3.) USP
    4.) Body Text
    5.) Signature
    6.) Illustration

    Question B:
    There are 6 Elements used in the second Advert. They are:
    1.) Illustration
    2.) Body Text
    3.) Headline
    4.) Sub headline
    5.) USP
    6.) Signature

  5. Bibian Oghenekome

    Question A:
    There 6 Elements in the first advert. The following are the elements:
    1.) Headline
    2.) Logo
    3.) Unique Selling Proposition (USP)
    4.) Body Text
    5.) Signature
    6.) Illustration

    Question B:
    There are 6 Elements used in the second Advert. They are:
    1.) Illustration
    2.) Body Text
    3.) Headline
    4.) Sub headline
    5.) Unique Selling Proposition (USP)
    6.) Signature

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