Advertising Job Titles and General Categories

Advertising is one of the most exciting careers in Mass Communication. You express your creative ability while working in this field. Advertising is a form of non-personal communication that is usually paid for by an identified sponsor. It is aimed at promoting goods and services through radio, television, the internet, bill boards, newspapers, magazines, posters, among others. To attract audience attention to an advertisement you require creative arrangement of elements in an ad copy. This is truly an interesting career path.

If you wish to pursue a career in advertising you really have to read this article by The Career Balance to know the various job categories and titles in the profession. This will help you identify the specific area to focus attention on. Here are some general advertising job categories, and a list of advertising job titles.

 

Advertising Job Titles

People in advertising have a wide range of skills, especially strong communications skills which are required in many different kinds of jobs within the advertising industry. Below is a list of some of the most common advertising job titles.

Creative Development

The creative arena of advertising employs many workers responsible for putting together the visuals for magazine and newspaper advertisements, television advertisements, or brochures and corporate reports. Jobs such as advertising copywriter and graphics designer work under a creative or art director. Advertising copywriters write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums, and also need to be able to spot spelling and grammar errors easily. Graphic designers create visual concepts, by hand and/or using computer software.

  • Advertising Copywriter
  • Advertising Photographer
  • Art Director
  • Copy Associate
  • Copyeditor
  • Copywriter
  • Creative Technologist
  • Editorial Photographer
  • Graphic Artist
  • Graphic Designer
  • Illustrator
  • Motion Graphics Designer
  • Preprint Analyst
  • Print Traffic Coordinator
  • Production Artist
  • Producer
  • Web Designer
  • Writer

Management
An advertising manager oversees all of the advertising activities of a particular company. They help implement advertising campaigns, oversee all employees within the advertising department, maintain the advertising budget, and make sure each campaign is a success. They are in charge of making sure the client is satisfied with the ad agency’s advertising strategies.

  • Account Director
  • Account Executive
  • Account Manager
  • Account Supervisor
  • Advertising Campaign Manager
  • Advertising Director
  • Advertising Manager
  • Advertising Sales Director
  • Advertising Traffic Manager
  • Broadcast Account Manager
  • Creative Director
  • Digital Advertising Manager
  • Digital Advertising Sales Manager
  • Events Manager
  • Major Account Manager
  • Marketing Manager
  • Media Account Director
  • Media Director
  • Online Advertising Director
  • Online Advertising Manager
  • Print Traffic Director
  • Print Traffic Manager
  • Promotions Manager
  • Sales Manager
  • Senior Account Director
  • Social Media Advertising Manager

Marketing
A marketing associate helps a marketing or advertising office run smoothly. They might perform administrative tasks and conduct market research, analyze consumer data, or create marketing and advertising materials such as brochures. Marketing associates need strong written and oral communication skills in order to interact with employers, colleagues, clients, and vendors.

  • Advertising Assistant
  • Advertising Buyer
  • Advertising Coordinator
  • Advertising Specialist
  • Agency Account Coordinator
  • Assistant Account Executive
  • Assistant Buyer
  • Assistant Media Planner
  • Brand Manager
  • Client Strategist
  • Client Support Specialist
  • Communications Coordinator
  • Content Marketer
  • Developer
  • Digital Advertising Specialist
  • Digital Media Planner
  • Interactive Media Buyer
  • Interactive Media Planner
  • Internet Advertising Buyer
  • Junior Account Planner
  • Marketing Associate
  • Marketing Coordinator
  • Media Buyer
  • Media Coordinator
  • Media Planner
  • Media Research Analyst
  • Media Specialist
  • National Account Coordinator
  • Online Advertising Coordinator
  • Target Marketing Strategist
  • Traffic Manager
  • Web Analytics Consultant

Sales
An advertising sales department is responsible for selling media space to advertisers. If they work for a magazine publisher, they sell space (such as half a page or a page) in the magazine. If they work for a TV station, they sell airtime to advertisers. They locate and meet with potential clients, provide all necessary information, and close advertising campaign sales.

  • Account Associate
  • Account Coordinator
  • Account Planner
  • Account Representative
  • Account Specialist
  • Advertising Sales Agent
  • Advertising Sales Representative
  • Multi Media Advertising Sales Manager
  • Multi Media Sales Manager
  • Online Advertising Specialist
  • Public Relations Specialist
  • Researcher
  • Sales Planner
  • Senior Account Planner

 

(First published by The Balance Careers)

 

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

2 Comments

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  1. Nwufo Vivian Chidimma

    Wow so informing

  2. many interesting career jobs in advertising,it’s very interesting to know.

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