Branding is a crucial aspect of the business of creative advertising. You need to understand the concept of branding if you truly wish to excel in creative advertising. We discussed product positioning in class and that is one of the basic features of branding. In branding you are attempting to create a unique mental image of your product in the minds of consumers.
Visual advertising consists of the use of illustration, graphics and other visual elements to captivate consumers and leave them with a positive, thrilling, memorable impression of a product brand. Visual advertising is all about creativity. What we do in class in outdoor advertising where groups came up with creative posters is practically visual advertising. Now we look at the theoretical aspect of what we’ve already done in class.
You actually need to read Ten Excellent Examples of Visual Advertising to have a mental picture of what this is all about.
Read the the articles on Branding and Top Ten Visual Advertising Strategies and respond to the following questions.
Make sure you write your name and registration number.
1. Define branding in pidgin English
2. Mention and briefly explain in only one sentence, at least five common visual advertising strategies. Please make sure you give your explanation in pidgin English.
3. What type of visual advertising strategy was used in the adverts below;
4. As a global advertising professional, you have been sent to Madrid, Spain, to negotiate a deal with a client.
Translate the following into Spanish :
Hello sir, how are you?
My name is ….(add your name). I am your good friend. Let’s talk later.