Strategic communication deals with application of communication principles and strategies in achieving an organization’s goals, mission, or values. It is a multidisciplinary professional field which cuts across related disciplines such as public relations, mass communication, advertising, and organizational communication. People with strategic communication training and skills could look for employment in diverse areas among which are public relations, digital and online media, politics, corporate consulting, lobbying and social advocacy, government and nonprofit, healthcare, marketing and advertising research, or higher education, to name just a few possible career paths.
Strategic communication is multidisciplinary in nature because it draws from a variety of methods and subject areas. This is why scholars and communication professionals use it as an umbrella term meant to include a variety of communication-related professions, such as public relations, brand communication, advertising, and more. High levels of planning and research are required in message development, or the process of creating key points or ideas aimed at achieving strategic communication goals. Experts in strategic communication design messages targeted, or created with a specific audience in mind, and such messages help to position an organization’s communication goals with its structural goals. The increasingly interconnected nature of the world through new forms of communication underscores the pertinence of strategic communications in helping organizations understand how to effectively deliver their message to key audiences.
With requisite training in strategic communication you are prepared to adapt to an evolving business environment especially in today’s global village. Here are several career paths people who studied strategic communication might consider, as suggested by masterincommunication.com:
Corporate Communication Consultant:
As a corporate communication consultant you assist companies in improving their internal communication practices, and typically help with areas such as employee training, leadership development, human resources, and team-building. You work with senior leadership to bring clarity to a company’s long-term mission, along with creating clearer, more effective channels of communication between employer and employee.
Social Issues Advocate:
As a social advocate you work for or with non-profit and political organizations to craft communications, often to engage local, state, and national legislators or garner support for legislation or policy changes. Some of the responsibilities of social issues advocates include creating comprehensive media campaigns or promotional materials, building relationships on social media, or generating awareness through local print publications.
As a marketing director you are saddled with the responsibility of managing the external-facing communications and branding for organizations, businesses, government agencies, nonprofit groups, universities, and other entities. Marketing directors develop multi-faceted marketing campaigns, manage junior marketing staff, protect the organization’s brand identity, and engage in other strategic practices to promote the company’s product and drive consumer awareness.
Public Relations Director:
This is another very interesting job you can do as a strategic communication expert. Public relations directors are responsible for an organization or company’s public and private reputation, including its relationship with consumers, the general public, stakeholders, and potential investors. Some of their duties include crafting strategic public relations campaigns, handling day-to-day external communications and relationships with the press, managing social media platforms, organizing speaking engagements and interviews for senior leadership, and promoting organizational events.
Political strategists promote the election of candidates or the interests of certain groups by planning campaign strategies, coordinating campaign staffers, and arranging events to publicize candidates or causes. This is a very exciting aspect of strategic communication in any country. Campaign strategists leverage their knowledge of domestic and international politics and communication techniques to plan, organize, execute, and evaluate political campaigns for candidates at the local, state, and national levels. They may write speeches, manage public relations issues, create digital marketing campaigns to reach voters, implement public sentiment surveys, or craft campaign messaging to further the candidate’s reach within their voting region.
Strategic communication is a specialized field of communication that uses persuasive and information techniques to achieve set goals. This discipline prepares you to easily adapt to an evolving world in a competitive high-tech business environment. It deals with diverse professional fields such as advertising, public relations, media planning, brand strategy, digital marketing, social media management and creative production. This includes packaging political, health, and public communication strategies aimed at achieving strategic purposes. Strategic Communication professionals understand ways in which organizations communicate in order to accomplish a goal.