10 Effective Steps to Boost Your AdSense CPC

So many bloggers complain of low earnings from Adsense even when they feel they have put in much effort into content creation. Sometimes you could record about 3000 visits in a day and what you get as Adsense earning for that day is 0.06 (cents). You then wonder whether this is commensurate with the traffic you received for that day. This confusion arises everyday. It is related to what is called Cost Per Click (CPC).

Cost Per Click is also known as pay-per-click. It is a method used by websites to bill based on the number of times a visitor clicks on an advertisement. This is what determines how much you are paid based on the number of times those who visit your blog click on an advert posted on your blog by Google.

Generally, CPC in Nigeria is very low. However, there are certain strategies that can help you boost your CPC. This article provides insight on ways you can boost your AdSense Cost per click. If you’re a blogger and you want your earnings to increase then you should read this piece.

10 Effective Steps to Boost Your AdSense CPC

1. Choose A Niche with High CPC

Choosing a Niche means you decide on a specific topic, theme or area to focus your blog contents on. Don’t jump into blogging and start writing only to complain of low earnings much later. Your Niche is directly proportional to your Cost Per Click (CPC). Here is the list of niches that can give you high return in decreasing order of CPC.

Domains – Blogs on Internet Domains Like GoDaddy, Namecheap etc. They get highest CPC.
Gadgets – Tech Gadgets like Apple products
Google – Google Products
Microsoft – MS Office
Real Estate
Home Loans
Dating & Romance – It pays lowest CPC.
So you see that there are topics you could be writing original contents on and earn higher CPC than you do when writing on others.
For every niche, there are topics that pay more. If your niche is not listed above, research for high paying topics in your niche. This is very essential especially for new bloggers, so that you don’t spend so much time in a saturated area that doesn’t pay well.

2. Write Topics With High CPC

It is true that some niche attracts higher CPC. However, it is imperative you do research to know keywords with highest Cost per click in your niche.
You can be in a high paying Niche and still get low CPC. This is as a result of the kind of topics you write. Certain keywords usually have higher cost per click. Search for such keywords in your Niche.

3. Create High Quality Content

High quality, unique content is the number one way to get high earnings on Google Adsense. High quality content attracts high quality organic traffic. Nothing attracts high quality ads like high quality traffic. In the long run, this will boost your Google Adsense cost per click.

4. Allow Block Ads

In Google Adsense you will find Allow block ads. You can go there and see how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.

5. Get High Quality Traffic

Google AdSense usually places high CPC Ads on sites with very high traffic. Traffic source also matters. Work on your SEO and drive high organic traffic to your blog. Search Engine Optimization (SEO) is a way of making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Read about how to achieve SEO for your blog and work on that. Original contents also help attract organic traffic to your blog.

6. Place Your Ads In Strategic Places

Some people make thousands every month using AdSense on multiple sites. But you can also maximize your income with just one blog. One major way to achieve this is by place your AdSense ads on those areas of your website or blog on which people tend to spend most time. Study your blog to find out such areas and place your ads there.

7. Experiment with Your Ads Placements

This simply means you should keep rotating your ads to see the position that favors you the most.
Experimenting with your Ads placement can also help you discover the positions with the highest click through rate (CTR).

8. Authority Of Your Domain Matters

Google looks at the authority of your entire site and see its relevance to the top-paying keywords. A blog with authority may be rewarded with the higher priced keywords because Google looks after its advertisers. So try to get higher priced key words to boost your earnings.

9. Be versatile

The location of your visitors determines the amount you will get per click. Knowing that CPC in Nigeria is very low, the best idea is to create content that people around the world (especially The United States) will search for.
To achieve this, you need to keep creating high quality and SEO friendly articles.

10. Rotate Ads Format

You are advised to use to text and display ads format. Links ads usually have higher CTR. This is because the CPC for links ads is lower. Try to place your text and display ads where they will attract high click through rate.


You have to read articles on how to earn and earn well through blogging so as to direct your efforts towards meaningful goals. Don’t just jump into blogging and start writing stories. That’s the mistake so many bloggers made and fell by the way side or got discouraged even after getting Adsense approval from Google. Acquire appropriate knowledge to prepare you for the world of blogging. That way you will succeed in this field.

(with reports from Flashlearners)

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

1 Comment

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  1. Very comprehensive, thank for sharing

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