Who is an indie author?

An indie author is a writer who publishes their work without the help of an established press. Indie authors are also called self-publishing author. These kinds of authors are responsible for editing, producing, distributing, and marketing the books they write. The concept “indie” is a short way of referring to “independent” authors. Many self-publishing authors […]

Types of Programmatic Advertising

Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]

What is programmatic display advertising?

Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]

Different kinds of TV sponsorship  

Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend on […]

What is TV sponsorship?

  Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend […]

Monthly Media Reports on Suicide Incidents in Nigeria – March 2021

People experience suicidal thoughts due to various reasons such as frustration, depression, failed relationship, mental health challenge, academic failure, among others. The World Health Organization estimates that approximately 1 million people die each year from suicide. It is difficult to anticipate suicide in most instances and this makes it a terribly dangerous menace in any […]

What is Media Barter?

Barter sales in the media, also called media barter, is one of the creative, out-of-the-box strategies for making money in broadcast media business. This is an opportunity which media buyers and planners utilize to help brands and agencies maximize their media buys. Companies and advertisers leverage media barter to spend less or nothing in terms […]