Types of Digital PR Strategies

Emerging information and communication technologies have impacted every facet of the society, taking a huge chunk of human activities to the digital space. Public relations (PR) is the deliberately planned and sustained effort towards maintaining a mutually favourable relationship between an organization and its publics. This profession used to be practiced through traditional offline strategies […]

Meaning of Digital Public Relations

Emerging information and communication technologies have impacted every facet of the society, taking a huge chunk of human activities to the digital space. Public relations (PR) is the deliberately planned and sustained effort towards maintaining a mutually favourable relationship between an organization and its publics. This profession used to be practiced through traditional offline strategies […]

ACCE in History! Meet the First Woman to become ACCE Continental President

The African Council for Communication Education (ACCE) was established in December 1976 as an association dedicated to promoting social change and development communication in Africa. The council primarily promotes communication research in African universities and encourages African scholars to use research findings in solving diverse problems in the continent. The ACCE began as a powerful […]

What is social media marketing?

Social media constitute one of the pillars of digital marketing. Business owners and digital marketers leverage social media opportunities to create brand awareness for their products and services. Through Social Media Marketing (SMM), digital marketers can reach out to highly targeted potential customers through direct and person-to-person engagement. Businesses and digital marketers continue to ride […]

10 most effective digital marketing tools for SMEs in Nigeria

Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]

What is digital marketing?

Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]

10 most effective types of digital marketing

Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]

Who is an indie author?

An indie author is a writer who publishes their work without the help of an established press. Indie authors are also called self-publishing author. These kinds of authors are responsible for editing, producing, distributing, and marketing the books they write. The concept “indie” is a short way of referring to “independent” authors. Many self-publishing authors […]

Types of Programmatic Advertising

Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]

What is programmatic display advertising?

Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]

Different kinds of TV sponsorship  

Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend on […]

What is TV sponsorship?

  Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend […]

Monthly Media Reports on Suicide Incidents in Nigeria – March 2021

People experience suicidal thoughts due to various reasons such as frustration, depression, failed relationship, mental health challenge, academic failure, among others. The World Health Organization estimates that approximately 1 million people die each year from suicide. It is difficult to anticipate suicide in most instances and this makes it a terribly dangerous menace in any […]