Types of advertising media: Two major categories

Advertising is a paid form of non-personal communication of goods and services. It is done through a channel and always has an identified sponsor. Advertising is the bridge between product manufacturers and consumers. Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line The above-the-line media are the major media of […]

Monthly Media Reports on Suicide Incidents in Nigeria – August 2021

People experience suicidal thoughts due to various reasons such as frustration, depression, failed relationship, mental health challenge, academic failure, among others. The World Health Organization estimates that approximately 1 million people die each year from suicide. It is difficult to anticipate suicide in most instances and this makes it a terribly dangerous menace in any […]

Types of Television Sponsorship

Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend on […]

Types of Advertising Media

Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line media are the major media of advertising which include the print media – newspapers, magazines, books; electronic media – radio, television, the Internet; out-of-home media – outdoor media (bill boards, posters, spectaculars), and transit media (taxis, buses). Below-the-line/specialty media are ‘minor’ […]

Classification of advertising

Technological advancement has redefined the channels through which advertisers reach their audience but the concept remains the same. Whether it is through the internet or mainstream offline media, advertising is still a paid form of non-personal communication of goods and services to the audience through a medium by an identified sponsor. This process happens in […]

Types of Revenue Generation Strategies for the Mass Media

Media establishments are profit centers which earn revenue by selling their commodities to the public. This excludes organizations engaged in Public Service Broadcasting (PSB) which are funded with public money and broadcast in the interest of the public. Every other form of media establishment is in the business of creating informative, entertaining and educative contents […]