MassMediaNG

Information Hub of the Nigerian Mass Media

What Is Pop-Under Ad? Advertising Students In Nigeria Should Read This!

A pop under ad is an ad that appears in a new browser when the current browser has been closed. Unlike the pop up ad which appears in a current browser window and lingers for some time, pop under ads appear ‘under’ or behind the current browser in an entirely new browser and only show when you close the browser you were working on, that is the current browser.

The pop-under ad could be described as the opposite of the pop-up ad. They almost operate the same way as regular popups but in opposite directions. The main difference is that while pop-up adds ‘pop up’ on your browser, pop-under ads also ‘pop-up’ but they do this secretly behind your browser, hence the name pop-under ads.  They will appear secretly behind your browser window instead of in front of it. So, they pop out also but instead of popping up, they pop under. While pop-up ads are often shown (and closed) instantly, pop-under ads linger behind the current browser window, appearing only after other windows have been closed.

One major advantage of pop under ads is that they do not interrupt the user while surfing the web. They often appear after the current browser has been closed. The user does not feel irritated that way. Some users find pop-Up ads irritating because they could even spread on whole the computer screen. A study showed the majority of the users shut down those popups without even reading them. So the best part of Pop-under ads that they do not interrupt the user surfing the web. Of times, they will remain hidden until the user closes or minimizes the main or current browser window. So when the user eventually has time to look at the pop-under ad, there’s a greater chance it will catch his attention. Many scientific researches on the field of digital marketing have revealed that users respond better to Popunder ads rather than popup ads because of this difference.

This is an advantage advertisers in Nigeria and other parts of the world should always explore.

 

 

The Author

Chinenye Nwabueze

He is a Senior Lecturer in the Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, COOU, (formerly Anambra State University), Igbariam Campus.

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