Information Hub of the Nigerian Mass Media

Rural Community Newspaper! Quick Definition

Operat IDP Camp on the outskirts of Patongo town which at its height housed over 50,000 people who fled their villages from potential LRA attack. Many people have now resettled back to their original villagers but a number still remain.
For the past two decades the people of Northern Uganda have suffered brutal conflict between the armed militia The Lord’s Resistance Army and the Ugandan Army. Started in 1987, the LRA claimed to fight against the government for the neglect of the Acholi people but quickly lost all support when they started abducting children as fighters, porters and sex slaves. Tens of thousands of young men and woman have been abducted over the years with many thousands killed. Over 1.8 million peole were also forced to flee their homes and live in refugee camps. Northern Uganda is now recovering after the LRA left in 2006 and moved onto the DRC and Sudan.

Rural community newspaper is a regular publication for a community. It could be weekly, monthly, or quarterly. It is a newspaper that primarily focuses on the coverage of issues, events and developments in a specific rural community. The newspaper is part of the community or is perceived so by people in that community. It is a very good channel for meaningful practice of rural journalism. The journalists working in a rural community newspaper basically live in that community or identify strongly with people in that community through certain communal bonds and shared expectations. This makes it easy for such reporters to understand the basic news needs of that community with a view to writing to appeal to the target audience.

One thing you should note is that rural community newspaper is an “of the people, by the people, for the people” publication. This means that the rural journalists working reporting for the newspaper are part of the community, the content of the newspaper primarily focuses on the community, then the community members also constitute a major target audience, whether they are living in the community or in the city. In Nigeria for instance, most people who dwell in rural communities have their relations living in the city. Those community members in the diaspora are also interested in what happens in their community or how what happens across the nation affects their community. That is why the online version of a rural community newspaper is also crucial to the success of the publication. You can reach a larger audience base through the online rural community newspaper. Members of the targeted community across the world can always browse to read the online edition to keep abreast of what happens in their village.

The Author

Chinenye Nwabueze

He is a Senior Lecturer in the Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, COOU, (formerly Anambra State University), Igbariam Campus.


Add a Comment
  1. okpala Frances somto

    Nice one sir

  2. Nnadozie Chikodiri

    Eyaa this is unfair

Leave a Reply

Your email address will not be published. Required fields are marked *

MassMediaNG © 2018
%d bloggers like this: