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Magazine and Newspaper Management and Production: Course Outline (2017/2018 Academic Session)

Chukwuemeka Odumegwu Ojukwu University

 

COURSE COMPACT

2017/2018 Academic Session

 

Faculty: Social Sciences                                       Department: Mass Communication

Course Code: MAC 311                            Unit(s): 2             Semester: First

Course Title: Newspaper and Magazine Management and Production

Lecturer: Dr. Chinenye Nwabueze              Programme: B. Sc.

 

 (A). BRIEF OVERVIEW OF COURSE

This course is designed to teach students the rudiments of how to manage and produce newspapers and magazines. It provides an understanding of the basic concepts associated with newspapers, magazines, management, print media management, online newspapers and magazines, including the dynamics of operating government owned and privately owned newspapers and magazines.

Students will be taken through a step-by-step approach which looks at the pre-press, press, and post-press activities involved in newspaper and magazine management and production.

 

 (B). COURSE OBJECTIVES/GOALS

By the end of this course, students will have learned:

  1. Basic classes and characteristics of the print media;
  2. Basic management principles relevant to magazine and newspaper management;
  3. Editorial policy and print media economics;
  4. ICTs and Newspaper/Magazine Management and Production;
  5. Aesthetics in Magazine/ Newspaper production;
  6. Basic principles of page makeup and how to start up a newspaper/ magazine business.

 

 (C). METHOD OF LECTURE DELIVERY

  1. Lectures
  2. Indoor Quizzes
  3. Outdoor Quizzes (Assignments)
  4. Practical Classroom Sessions

 

(D). COURSE OUTLINE

  1. Introduction

Basic classes of the print media – books, newspapers, magazines;

  1. Management: Meaning and Basic Principles

Defining management

Management principles

Management theories

 

  1. Editorial Policy

Meaning of Editorial policy

Features for expressing editorial policy

Factors considered in formulating editorial policy

 

  1. Magazine and Newspaper Economics

Sources of revenue

Types of Circulation

Types of print media advertising

 

  1. Magazine and Newspaper Management

Government owned versus privately owned print media management in Nigeria

Factors Militating against government ownership of print media in Nigeria

Types of Print media ownership

Print media management team

Organisational structure

 

  1. Production Process

Pre-press activities

Press activities

Post-press activities

 

  1. ICTs and Print Media Management

Defining ICTs

Relevance of ICTs in Print media business

Online publishing

 

  1. Aesthetics in Magazine and Newspaper Management and Production

Defining Aesthetics

Functions of aesthetics in magazine and newspaper business

Aesthetic elements in newspapers and magazines

 

  1. Basic Principles of Page Make-up

Meaning of Page-up

Functions of page make-up

Types of make-up

Factors that influence make-up

 

  1. Starting Up a Print Medium

Basic requirements

Basic steps Basic qualities

 

Class Activities

 

(E). METHODS OF GRADING

  1. Assignments and tests attract a minimum of 30%
  2. Examination attracts a maximum of 70%

Total   ____________________________100%

 

(F). GROUND RULES AND REGULATIONS

  • Anyone guilty of academic theft, cheating or plagiarism will face disciplinary action.
  • Attendance below 75% disqualifies any student from sitting for the course examination. Students who miss class for health reasons or grave challenges are to see the course representative with a doctor’s note (native doctor’s report WILL NOT be accepted) and acceptable evidence to explain their absence.
  • Students would be required to observe punctuality in attending lectures and in submitting assignments.
  • Class quizzes (indoor and outdoor) and all practical sessions are mandatory for all students.

 

Recommended Texts

 

Nwabueze, C. (2011). Magazine and Newspaper Management and Production: An Introductory Text. Owerri: Topshelve Publishers.

 

Stam. David, & Scott, Steve (2011). Inside Magazine Publishing. Oxford: Routledge.

The Author

Chinenye Nwabueze

He is a Senior Lecturer in the Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, COOU, (formerly Anambra State University), Igbariam Campus.

13 Comments

Add a Comment
  1. This semester is really going to be something else…. no time for dulling

  2. This is going to be one big semester and an intresting one at that.

  3. This is really going to b interesting, time to b serious.

  4. Time to be serious because this semester is really going to be hot…

  5. this semester is going to be tough

  6. Wow..it’s gonna be interesting..hope d pratical aspect of d production will take place?

  7. I like this course. I thank God that I’ll understand this course very well. The tutor matters alot..

  8. Nweke Immaculata onyinye

    Am so ready for this course

  9. this course will be interesting

  10. Nweke Nnaemeka uzoma. 2015054027 Quiz no 031.
    Title of my newspaper is The Sunview.
    1: My encounter with ‘Dreaded’ SARS Operatives in Lagos. Man narrates his ordeal.
    (Banner Headline)2:Auchi Polytechnic Fresh Graduate shot dead by Auchi Vigilante Squad.
    3:Obiano commissions Digital TV and Radio Complex in Awka.
    4:Pope Francis Request Roman Catholic Priest be Given Right to get Married.
    5:Students cries over SARS New Technique in Igbariam.
    6:FG must produce Nnamdi Kanu-Ohaneze Ndigbo Declares.
    7:President Buhari to begin South East tour Governor Okorocha Reveals.
    8:Anambra Traders protest As Obiani Orders Close of all Anambra Markets.
    9:Enugu state Police command Reacts to explosion in Enugu.
    10:FG ranks Lagos As Most Competitive State in Nigeria.

  11. udekwe precious Nneka

    Name. Udekwe precious Nneka
    Reg. 2015054133, quiz no’ 79
    Newspaper title. Daily News
    Headline
    1)Enugu-ukwu sars are meant to protect us not oppress us student carries out.
    2). lfeanyi uba dumps PDP for APGA.
    3). Twin explosion rock Eungu.
    4). Anti cult gets as a student takes photo of him in the deptmental election.
    5). Okorocha set to spend N850m on christmas tree.
    6). Tiunbu lost son after showin interest in buhari’s job.
    7). Fr,Ebube muonso reveals next governor of Anambra state.
    8). How buhari can win 75 percent of igbo vote in 2019- orji kalu
    9). Jonathan doled out N100bn,$295m cash in 2015-osinbajo
    10). Jide Tinubu’s death is a test from Allah-IBB

  12. Ojukwu Obianuju benedeth

    Ojukwu Obianuju Benedeth
    Reg no 2015054102 quiz no 88
    Newspaper title blue sky
    Headlines
    1) Ansu postgraduate Admission 2017/2018 announced
    2) Anambra state traders celebrates Dim Odumgwu Ojukwu posthumous birthday
    3) Anambra guber: ifeanyi ubah dumps PDP for APGA gives reasons
    4) Biafra: police arrest two suspects for printing IPOP leaflets in Anambra
    5) 140 kidnappers, cultists, robbers convicted – Anambra SACS commander
    6) Enugwu ukwu PG drags the state government igwue to court over appointment of caretaker committee
    7) Suspected cultists kills one in enugwu ukwu
    8) Female genital mutilation : security agencies to arrest violators in Ekiti
    9) Anambra 2017 guber election: Igbo must play the politics now or keep quiet forever
    10) NAMCOS elects their new president and DOS

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