Chukwuemeka Odumegwu Ojukwu University
2017/2018 Academic Session
Faculty: Social Sciences Department: Mass Communication
Course Code: MAC 311 Unit(s): 2 Semester: First
Course Title: Newspaper and Magazine Management and Production
Lecturer: Dr. Chinenye Nwabueze Programme: B. Sc.
(A). BRIEF OVERVIEW OF COURSE
This course is designed to teach students the rudiments of how to manage and produce newspapers and magazines. It provides an understanding of the basic concepts associated with newspapers, magazines, management, print media management, online newspapers and magazines, including the dynamics of operating government owned and privately owned newspapers and magazines.
Students will be taken through a step-by-step approach which looks at the pre-press, press, and post-press activities involved in newspaper and magazine management and production.
(B). COURSE OBJECTIVES/GOALS
By the end of this course, students will have learned:
- Basic classes and characteristics of the print media;
- Basic management principles relevant to magazine and newspaper management;
- Editorial policy and print media economics;
- ICTs and Newspaper/Magazine Management and Production;
- Aesthetics in Magazine/ Newspaper production;
- Basic principles of page makeup and how to start up a newspaper/ magazine business.
(C). METHOD OF LECTURE DELIVERY
- Indoor Quizzes
- Outdoor Quizzes (Assignments)
- Practical Classroom Sessions
(D). COURSE OUTLINE
Basic classes of the print media – books, newspapers, magazines;
- Management: Meaning and Basic Principles
- Editorial Policy
Meaning of Editorial policy
Features for expressing editorial policy
Factors considered in formulating editorial policy
- Magazine and Newspaper Economics
Sources of revenue
Types of Circulation
Types of print media advertising
- Magazine and Newspaper Management
Government owned versus privately owned print media management in Nigeria
Factors Militating against government ownership of print media in Nigeria
Types of Print media ownership
Print media management team
- Production Process
- ICTs and Print Media Management
Relevance of ICTs in Print media business
- Aesthetics in Magazine and Newspaper Management and Production
Functions of aesthetics in magazine and newspaper business
Aesthetic elements in newspapers and magazines
- Basic Principles of Page Make-up
Meaning of Page-up
Functions of page make-up
Types of make-up
Factors that influence make-up
- Starting Up a Print Medium
Basic steps Basic qualities
(E). METHODS OF GRADING
- Assignments and tests attract a minimum of 30%
- Examination attracts a maximum of 70%
(F). GROUND RULES AND REGULATIONS
- Anyone guilty of academic theft, cheating or plagiarism will face disciplinary action.
- Attendance below 75% disqualifies any student from sitting for the course examination. Students who miss class for health reasons or grave challenges are to see the course representative with a doctor’s note (native doctor’s report WILL NOT be accepted) and acceptable evidence to explain their absence.
- Students would be required to observe punctuality in attending lectures and in submitting assignments.
- Class quizzes (indoor and outdoor) and all practical sessions are mandatory for all students.
Nwabueze, C. (2011). Magazine and Newspaper Management and Production: An Introductory Text. Owerri: Topshelve Publishers.
Stam. David, & Scott, Steve (2011). Inside Magazine Publishing. Oxford: Routledge.