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Editorial Writing! Outdoor Quiz (Weekend Programme)

Editorial is the voice of a Newspaper. The position of a newspaper on an issue is expressed through the editorial. The editorial page is an important part of a newspaper.

Recall that we discussed devices used by newspapers in attracting attention to the editorial page. These devices are used to draw attention of the audience to the editorial page as they scroll through the pages of a specific publication.

Question

List and explain at least five devices used in attracting attention to the editorial page.

Write only your quiz number. Present your answer as a response to this post. Deadline is Tuesday, March 13.

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The Author

Chinenye Nwabueze

He is a Senior Lecturer in the Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, COOU, (formerly Anambra State University), Igbariam Campus.

4 Comments

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  1. Muofunanya Stella Chioma

    QUIZ NO: 3

    LIST AND EXPLAIN AT LEAST FIVE DEVICES USED IN ATTRACTING ATTENTION TO THE EDITORIAL PAGE.

    1.MAST HEAD:It refers to as flag or name of a newspaper written in a bold type at the of the editorial page.

    2.IMPRINT: Imprint is the name of staffs in editorial page.

    3.BOLDER TYPE:Most newspaper houses present their editorial page in a bold typeface than the ones used in setting other stories in the newspaper, which is to lure people to read them.

    4.WIDER COLUMNS:Columns of newspaper are usually six or five in number but in editorial page it is merged into three or four to make it look short and attract attention of readers.

    5.CARTOON:This is used in some editorial page to strengthen and support editorial comment,it often comes in form of caricature of a trend in the society but makes a strong point on it’s own.

  2. Agbanusi Chinonso

    QUIZ NO:7
    1. Embrace the line break
    There are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space.
    Feature one idea per paragraph, and keep them short — three or four sentences at most.
    And try writing some paragraphs with one sentence only.

    2. Break up your content with compelling subheads
    One technique taught here at Copyblogger is to write your headline and subheads first .
    A strong headline (and therefore a strong premise) is vital to getting readers to check you out in the first place. And solid subheads keep readers engaged, acting as “mini headlines” to keep them moving through the rest of your content.
    Make your subheads intriguing as well as informative. Web readers have well-honed BS meters, so don’t exaggerate or you’ll lose credibility. “Compelling” is not the same as “hypey.”
    Once you’ve written your subheads, review them to see what readers/scanners will understand if they only read that part of your article. Is there a compelling story? Will they get the gist of your information?

    3. Create bulleted lists
    They create fascinations your readers can’t resist.
    They’re an easily scannable way to present multiple points.
    They look different from the rest of your text, so they provide a visual break for your reader.

    4. Use “deep captions”
    Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”
    Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig into your whole article.

    5. Add relevant and helpful links
    Internal links back to your own cornerstone content will keep people on your site and reading your best material.
    External links demonstrate that you’ve researched the topic and want to highlight other experts. Good content uses both to expand your reader’s understanding and add value.

  3. Ifeanyi Ogochukwu .A.

    Quiz No. 5

    Devices attracting attention to the Editorial page are:

    Wider Columns: Wide columns make editorials look short thereby luring people to read them.

    Cartoon: It is called editorial cartoon. It reinforces the editorial comment thereby attracting readers.

    Bolder Types: It is common feature use by most newspapers in typesetting editorial s so as luring people to read them.

    Page Planning Device: Editorial page is often planned to look different from other pages in other to attract readers to it.

    Photographs: Some newspapers place photographs on their editorial page to attract attention.

  4. Enebeli Onyinye
    Quiz No 4
    List and explain at least five devices used in attracting attention to the editorial page

    Answer
    1. Wider columns: Columns on the editorial page are made wider to attract attention to the editorial. Wider columns also make editorials look short thereby luring people to read them.
    2. Cartoon: The cartoon on the editorial page reinforces the editorial comment. It is called editorial cartoon. It is an editorial in line drawing. It often comes in form of a caricature of a trend in the society but makes a strong point on its own.
    3. Bolder types: This is a common feature adopted in typesetting editorials by most newspapers. Some newspapers set their editorial in bold type-the typeface Bolder than the one used in setting other stories in the newspaper.
    4. Use of front page comment: Sometimes,the editorial starts from the front page and runs into the inside page where the analysis continues on the editorial page.
    5. Typography:This is also a way of using page-planning strategy to attract attention to the editorial page. The text of the editorial is set in large and bolder type than the regular body type of other news items.

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