MassMediaNG

Information Hub of the Nigerian Mass Media

Course Outline PGD First Semester

ADVERTISING Principles, Practice, Issues

        

  1. Course Introduction
  2. Advertising: A conceptual overview
  3. Classifications/functions of Advertising
  4. Advertising creative strategies: Understanding the basics
  5. Elements of creative strategies in Advertising
  6. Media of creative Advertising
  7. Creative Advertising appeals
  8. Writing a creative Advert copy: Print and Broadcast Advert copies
  9. The Advert Brief
  10. Issues in Advertising
  11. Class Activities

 

 

 

READ ALSO  Outdoor Quiz on News Agencies

The Author

Chinenye Nwabueze

He is a Senior Lecturer in the Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, COOU, (formerly Anambra State University), Igbariam Campus.

Leave a Reply

Your email address will not be published. Required fields are marked *

MassMediaNG © 2018
%d bloggers like this: