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Category: Works

How New Media Technologies are Impacting Ethical Practices: Perception of Zimbabwean Journalists

How New Media Technologies are Impacting Ethical Practices: Perception of Zimbabwean Journalists By Tendai Chari, University of Venda Abstract — The study of new media technologies has been dominated by technological deterministic theories which accentuate the capacity of technology to shape and transform society while downplaying human agency. The major pitfall of this approach is […]

Cultural Masculinity/Femininity Influences on Advertising Appeals

Cultural Masculinity/Femininity Influences on Advertising Appeals by CHINGCHING CHANG National Chengchi University, Taiwan shenc@nccu.edu.tw This study explored the question of whether masculinity/femininity at the cultural level can influence responses to advertisements employing image and utilitarian appeals, presumably through its effect on individual-level self-construals with regard to masculinity/femininity. An experiment showed that participants from the United […]

Where are the women? An examination of research on women and leadership in public relations

Where are the women? An examination of research on women and leadership in public relations By Katie R. Place & Jennifer Vardeman-Winter Abstract Despite evidence that there are no significant differences in leadership ability among women and men in public relations, women are still largely absent from leadership and senior management positions. Furthermore, very few […]

Public Relations! Most Current Articles in Public Relations Review (Journal)

Public Relations! Exploring the Relationship Between Corporate Reputation and the Public’s Crisis Communication on Social Media Abstract Among traditional crisis communication research, the public is often treated as passive receivers of firm-dominated crisis communication. Social media has changed the situation since the public have now become senders and engage in secondary crisis communication (SCC) that […]

The Development Of Radio

THE DEVELOPMENT OF RADIO By J.A. Spiker School of Communication, The University of Akron, USA Keywords : radio, broadcasting, mass media, telecommunications, Internet. Contents 1. Introduction 2. Historical Developments of Radios Timeline 2.1. Early Radio Transmissions 2.2. Radio Becomes Big Business 2.3. Technology Changes the Direction of Radio 3. Societal Uses of Radio 3.1. Education […]

History of the Radio Receiver

History of the Radio Receiver History of the development of the radio or wireless radio receiver from the earliest sets using coherers and magnetic detectors to modern high performance semiconductor based radios. Radio technology is an integral part of everyday life. Everything from broadcast radio and television through to mobile phones, wireless connectivity, Internet of […]

Radio & Electronics History

Radio & Electronics History Fascinating information descriptions, stories, and information about radio and electronics history. Everything from the famous scientists, pioneers and great engineers themselves to the technologies they developed. Radio and electronics history reveals many fascinating insights. Pioneers who developed new technologies to the explanations of how these technologies developed. Morse code and the […]

New Media Technologies and Advertising Practice in Nigeria

New Media Technologies and Advertising Practice in Nigeria By Omoye Mary Akhagba Polish Academy of Sciences, Polónia Abstract: The new media technological advancement has completely transformed the advertising process globally and locally as advertising professionals have found innovative solutions to creating stimulating advertisements. Advertising business in Nigeria could be traced to 1928 when United Africa […]

Celebrity and health promotion: How media can play an active role in cancer prevention and early detection

Celebrity and health promotion: How media can play an active role in cancer prevention and early detection By Priscila Biancovilli, Gabriel de Oliveira Cardoso Machado and Claudia Jurberg* Abstract It is well-known that celebrities can influence the mass public, helping to shape behaviours and attitudes. The goal of this research is to understand the impact […]

Journalists not spies. The importance of the legal distinction for the protection of journalists during armed conflicts

Journalists not spies. The importance of the legal distinction for the protection of journalists during armed conflicts By Mariateresa Garrido Villareal, University for Peace Abstract International Humanitarian Law (IHL) has long-claimed that recognition as a civilian is critical to a journalist’s safety during war, but the new US Manual blurs that line and says journalists […]

Adoptability and acceptability of peace journalism among Afghan photojournalists: Lessons for peace journalism training in conflict-affected countries

Adoptability and acceptability of peace journalism among Afghan photojournalists: Lessons for peace journalism training in conflict-affected countries By Saumava Mitra, University of Western Ontario Abstract In this article, I seek to inform Peace Journalism (PJ) education and training in conflict-affected countries in particular. Based on a case study of the professional experiences of Afghan photojournalists, […]

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