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Category: Works

Rethinking the Bullet Theory in The Digital Age

Rethinking the Bullet Theory in The Digital Age Chinenye Nwabueze, Ph.D Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Ebere Okonkwo Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Abstract This study examined the relevance of the Magic Bullet theory also […]

Oral Tradition! Preserving Culture and Tradition Through Word of Mouth

    This may be one of the richest articles you would be reading on oral tradition. Oral communication existed long before written communication in books, and other forms of information exchange such as use of, newspapers, magazines, broadcast and internet channels. People preserved and transmitted cultural heritage through word of mouth, a traditional communication […]

THE ADVERTISING REGULATION AND SELF-REGULATION ISSUES RIPPED FROM THE HEADLINES WITH (SOMETIMES MISSED) OPPORTUNITIES FOR DISCIPLINED MULTIDISCIPLINARY RESEARCH

THE ADVERTISING REGULATION AND SELF-REGULATION ISSUES RIPPED FROM THE HEADLINES WITH (SOMETIMES MISSED) OPPORTUNITIES FOR DISCIPLINED MULTIDISCIPLINARY RESEARCH By Herbert Jack Rotfeld and Charles R. Taylor ABSTRACT: With a focus on advertising, the most visible and publicly criticized marketing activity, issues that impel advertising regulation and self-regulation themselves often generate headlines in the popular press […]

Challenges in using contemporary Digital Tools in media relations practice in Nigeria

Challenges in using contemporary Digital Tools in media relations practice in Nigeria By Ben-Collins Emeka Ndinojuo1 * Eric Godam Gbeneka2 Yeibo Edward Diegbegha3 Stella Eludu4 1-4. Department of Linguistics and Communication Studies, University of Port Harcourt, Rivers state, Nigeria. ABSTRACT This research conceptually investigates the importance, prospects and challenges of using contemporary digital technology in media […]

What Is Ethnography? – Studying Cultural Phenomena

What Is Ethnography? – Studying Cultural Phenomena By Melissa Hurst Researchers use various methods to answer questions. Some questions cannot be answered through quantitative measures; they are best addressed through qualitative research methods, such as ethnography. This lesson will discuss the defining qualities, methods, and uses of ethnography. Why Ethnography? Why do some cultures expect […]

Disrupting the narrative: immersive journalism in virtual reality

Disrupting the narrative: immersive journalism in virtual reality By Sarah Jones ABSTRACT This paper conceptualises immersive journalism, and discusses the implications of the technology for users who then get a first-hand experience of being at a news event through wearing a virtual reality headset. The paper surveys current approaches to 360-degree immersive journalism films that […]

“Whose side are you on?” Representations of journalism of attachment and detachment in the movies

“Whose side are you on?” Representations of journalism of attachment and detachment in the movies By Graham Fraser ABSTRACT The journalism of attachment is an idea from veteran war correspondent Martin Bell,who argues that journalistic objectivity in war is inappropriate and unworkable. With his supporters, he argues for a moral journalism that tries to get […]

Immersive Journalism: Immersive Virtual Reality for the First Person Experience of News

Immersive Journalism: Immersive Virtual Reality for the First Person Experience of News By Nonny de la Peña, Peggy Weil, Joan Llobera, Elias Giannopoulos, Ausiàs Pomés, Bernhard Spanlang, Doron Friedman, Maria V. Sanchez‐Vives, and Mel Slater Abstract This paper introduces the concept, and discusses the implications of Immersive Journalism, that is the production of news in […]

Asking Ethical Questions in Research using Immersive Virtual and Augmented Reality Technologies with Children and Youth

Asking Ethical Questions in Research using Immersive Virtual and Augmented Reality Technologies with Children and Youth By Erica Southgate School of Education The University of Newcastle, Australia Shamus P. Smith School of Electrical Engineering and Computing The University of Newcastle, Australia Jill Scevak School of Education The University of Newcastle, Australia ABSTRACT The increasing availability […]

The Ethics of Immersive Journalism: A rhetorical analysis of news storytelling with virtual reality technology

The Ethics of Immersive Journalism: A rhetorical analysis of news storytelling with virtual reality technology By Hollis Kool Stanford University Abstract This paper provides background on and raises ethical challenges in regard to virtual reality technology as a journalistic tool. The realistic and empathy – generating nature of 360-degree filmed news story experiences arguably changes […]

How New Media Technologies are Impacting Ethical Practices: Perception of Zimbabwean Journalists

How New Media Technologies are Impacting Ethical Practices: Perception of Zimbabwean Journalists By Tendai Chari, University of Venda Abstract — The study of new media technologies has been dominated by technological deterministic theories which accentuate the capacity of technology to shape and transform society while downplaying human agency. The major pitfall of this approach is […]

Cultural Masculinity/Femininity Influences on Advertising Appeals

Cultural Masculinity/Femininity Influences on Advertising Appeals by CHINGCHING CHANG National Chengchi University, Taiwan shenc@nccu.edu.tw This study explored the question of whether masculinity/femininity at the cultural level can influence responses to advertisements employing image and utilitarian appeals, presumably through its effect on individual-level self-construals with regard to masculinity/femininity. An experiment showed that participants from the United […]

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