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Category: Works

Agenda Setting Theory

Agenda Setting Theory The Agenda setting theory was posited by Maxwell McCombs and Donald Shaw (McCombs & Shaw, 1972 pp.180-181). The theory states that the concerns of people as per what they discuss, think and worry about are inspired and directed by what the mass media choose to publicise.  The concept of agenda setting, though […]

Influence Of Joint Television Viewing On Romantic Satisfaction And Family Commitment: A Study Of Spouses In Delta State Secretariat Complex Asaba

Influence Of Joint Television Viewing On Romantic Satisfaction And Family Commitment: A Study Of Spouses In Delta State Secretariat Complex Asaba Chinenye Nwabueze, Emmanuel Odishika   Abstract   The subject of this research is the influence of joint television viewing on the romantic satisfaction and family commitment of spouses in Delta State Secretariat Complex, Asaba, […]

Theory Of Reasoned Action

Theory of Reasoned Action The theory was developed by Martin Fishbein and Icek Ajzen in 1967 and was derived from previous research that began as the theory of attitude. The theory aims to explain the relationship between attitudes and behaviours within human action. It is used to predict how individuals will behave based on their […]

Agenda Setting, Agenda framing and Mass Media Coverage of the Obasanjo/Atiku Feud

Agenda Setting, Agenda framing and Mass Media Coverage of the Obasanjo/Atiku Feud By Nwabueze, Chinenye, Ugwonno, Chinedu, and Ngonso Blessed (2011). Agenda Setting, Framing and Mass Media Coverage of Obasanjo/Atiku Feud. International Journal of Social Sciences and Humanities Review, 4: 26 – 35. Abstract The media play agenda setting role in the society, determining which […]

Cultural Values and Journalism Ethics: The Nigerian Experience

  Cultural Values and Journalism Ethics: The Nigerian Experience   Chinenye Nwabueze, Ph.D Department of Mass Communication Chukwuemeka Odumegwu Ojukwu University, Nigeria cdnwabueze@yahoo.com       ABSTRACT Culture consists of the totality of values, beliefs and norms that shape the lifestyle of a people. Socio-cultural values spell out esteemed life style and routine aspirations cherished […]

Rethinking the Bullet Theory in The Digital Age

Rethinking the Bullet Theory in The Digital Age Chinenye Nwabueze, Ph.D Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Ebere Okonkwo Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Abstract This study examined the relevance of the Magic Bullet theory also […]

Oral Tradition! Preserving Culture and Tradition Through Word of Mouth

    This may be one of the richest articles you would be reading on oral tradition. Oral communication existed long before written communication in books, and other forms of information exchange such as use of, newspapers, magazines, broadcast and internet channels. People preserved and transmitted cultural heritage through word of mouth, a traditional communication […]

THE ADVERTISING REGULATION AND SELF-REGULATION ISSUES RIPPED FROM THE HEADLINES WITH (SOMETIMES MISSED) OPPORTUNITIES FOR DISCIPLINED MULTIDISCIPLINARY RESEARCH

THE ADVERTISING REGULATION AND SELF-REGULATION ISSUES RIPPED FROM THE HEADLINES WITH (SOMETIMES MISSED) OPPORTUNITIES FOR DISCIPLINED MULTIDISCIPLINARY RESEARCH By Herbert Jack Rotfeld and Charles R. Taylor ABSTRACT: With a focus on advertising, the most visible and publicly criticized marketing activity, issues that impel advertising regulation and self-regulation themselves often generate headlines in the popular press […]

Challenges in using contemporary Digital Tools in media relations practice in Nigeria

Challenges in using contemporary Digital Tools in media relations practice in Nigeria By Ben-Collins Emeka Ndinojuo1 * Eric Godam Gbeneka2 Yeibo Edward Diegbegha3 Stella Eludu4 1-4. Department of Linguistics and Communication Studies, University of Port Harcourt, Rivers state, Nigeria. ABSTRACT This research conceptually investigates the importance, prospects and challenges of using contemporary digital technology in media […]

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