MassMediaNG

Information Hub of the Nigerian Mass Media

Category: Research

Studies in Communication Education/ Journalism Training

Studies in Communication Education/ Journalism Training   A Strategic Communication Model for Sustainable Initiatives in Higher Education Institutions By Lucille Mazo & Iain Macpherson Abstract Communicating sustainable initiatives in higher education institutions presents a challenge, given that few to no universities possess or maintain a strategic communication plan that addresses the need to share this […]

Public Relations Studies

(Re)Positioning The Social Responsibility Theory in Defense of Vernacular Mass Media in Kenya: Going Forward John Oluoch, Jerry Agalo, Peter Day   Abstract   In order to objectively understand the nature and the role of media in peace and conflict management, it is important to understand the various ways through which the media influences conflict […]

Studies on Cartoons and Communication

Studies on Cartoons and Communication   An Evaluative Analysis of Editorial Cartoon Use in 2015 Presidential Election: A Study of Selected Nigerian Dailies   Chinenye Nwabueze, Ph.D Department of Mass Communication Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Olileanya Orakwelu Department of Mass Communication Chukwuemeka Odumegwu Ojukwu University Igbariam Campus     Abstract This is […]

Current Print Media Studies

These are some current studies on the print media you can get from free access journals. This is a quick guide for researchers working on print media and related topics. Just click on the link below each abstract and see the work in the originating journal. ________________________________________________________ Content and Representation in Diaspora Media: A Study […]

Studies on the Nollywood Industry

The Challenge of Subtitling In Yoruba Nollywood Movies and Possible Solution  Yomi Daramola, Kunle Hamilton, Oladokun Omojola Covenant University KEYWORDS: Nollywood, Nigeria, Yoruba, Subtitles, English, Policy, Language. ABSTRACT: World’s second largest movie producer, Nollywood (United Nations News Center, 2009), is roughly divided into two equal parts– English and vernacular. The vernacular aspect comprises Yoruba (approximately […]

ICTS/Social Media Studies

  ICT, Cyber-Bullying, and Self-Disclosure: An Experiential Study of Twitter Nelson Okorie, Ph.d., Nnamdi Tobechukwu Ekeanyanwu, Ph.d. Covenant University KEYWORDS: Internet, Cyber-bullying, Self-disclosure, Young people, Twitter ABSTRACT: With the advent of the Internet and the convergence of communications technologies, cyber-bullying has become a perennial issue among media scholars and educators. Across the globe, the Internet […]

Studies in Broadcasting

Uses, benefits and challenges of using rural community telecentres as tools for development: the Case of Vikwa Community Telecentre in Kasungu, Malawi  Sellina Khumbo Kapondera, Dave Mankhokwe Namusanya Abstract This paper examines the uses, benefits and challenges of using telecentres as tools for development in Malawi focusing on one community telecentre: Vikwa Community Telecentre in […]

Studies in Health Communication

Here are free articles on health communication and related areas. Online Mediated Sexual Activities and Behaviours Among College Students in Nairobi, Kenya   By Simon K. Chege Lecturer, School of Information,Communication &Tech nology, ZetechUniversity, Kenya simon.chege@zetech.ac.ke   Esther W. Mwangi Lecturer, School of Info rmation, Communication & Technology, Zetech University, Kenya esther.mwangi@zetech.ac.ke   Abstract Participation […]

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