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Category: Research

Classification of Research In Mass Communication

Classification of Research In Mass Communication Research is a fact-finding process aimed at providing answers to puzzling questions. Mass communication research therefore refers to systematic, organized process of finding answers to puzzling questions in mass communication. The basic research techniques for carrying out studies in mass communication apply to all disciplines in behavioural sciences. So […]

Cultural Values and Journalism Ethics: The Nigerian Experience

  Cultural Values and Journalism Ethics: The Nigerian Experience   Chinenye Nwabueze, Ph.D Department of Mass Communication Chukwuemeka Odumegwu Ojukwu University, Nigeria cdnwabueze@yahoo.com       ABSTRACT Culture consists of the totality of values, beliefs and norms that shape the lifestyle of a people. Socio-cultural values spell out esteemed life style and routine aspirations cherished […]

Rethinking the Bullet Theory in The Digital Age

Rethinking the Bullet Theory in The Digital Age Chinenye Nwabueze, Ph.D Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Ebere Okonkwo Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Abstract This study examined the relevance of the Magic Bullet theory also […]

Oral Tradition! Preserving Culture and Tradition Through Word of Mouth

    This may be one of the richest articles you would be reading on oral tradition. Oral communication existed long before written communication in books, and other forms of information exchange such as use of, newspapers, magazines, broadcast and internet channels. People preserved and transmitted cultural heritage through word of mouth, a traditional communication […]

THE ADVERTISING REGULATION AND SELF-REGULATION ISSUES RIPPED FROM THE HEADLINES WITH (SOMETIMES MISSED) OPPORTUNITIES FOR DISCIPLINED MULTIDISCIPLINARY RESEARCH

THE ADVERTISING REGULATION AND SELF-REGULATION ISSUES RIPPED FROM THE HEADLINES WITH (SOMETIMES MISSED) OPPORTUNITIES FOR DISCIPLINED MULTIDISCIPLINARY RESEARCH By Herbert Jack Rotfeld and Charles R. Taylor ABSTRACT: With a focus on advertising, the most visible and publicly criticized marketing activity, issues that impel advertising regulation and self-regulation themselves often generate headlines in the popular press […]

Challenges in using contemporary Digital Tools in media relations practice in Nigeria

Challenges in using contemporary Digital Tools in media relations practice in Nigeria By Ben-Collins Emeka Ndinojuo1 * Eric Godam Gbeneka2 Yeibo Edward Diegbegha3 Stella Eludu4 1-4. Department of Linguistics and Communication Studies, University of Port Harcourt, Rivers state, Nigeria. ABSTRACT This research conceptually investigates the importance, prospects and challenges of using contemporary digital technology in media […]

The Dangers of Anonymity: Witchcraft, Rumor, and Modernity in Africa

The trend in the society regarding accusations of missing private parts due to handshake, or shrinking of private parts due to contact with a stranger, point towards witchcraft and voodoo belief system.  People have been mobbed because they were accused of causing the disappearance or shrinking of private parts,  allegations that oftentimes were without concrete […]

What Is Ethnography? – Studying Cultural Phenomena

What Is Ethnography? – Studying Cultural Phenomena By Melissa Hurst Researchers use various methods to answer questions. Some questions cannot be answered through quantitative measures; they are best addressed through qualitative research methods, such as ethnography. This lesson will discuss the defining qualities, methods, and uses of ethnography. Why Ethnography? Why do some cultures expect […]

Disrupting the narrative: immersive journalism in virtual reality

Disrupting the narrative: immersive journalism in virtual reality By Sarah Jones ABSTRACT This paper conceptualises immersive journalism, and discusses the implications of the technology for users who then get a first-hand experience of being at a news event through wearing a virtual reality headset. The paper surveys current approaches to 360-degree immersive journalism films that […]

“Whose side are you on?” Representations of journalism of attachment and detachment in the movies

“Whose side are you on?” Representations of journalism of attachment and detachment in the movies By Graham Fraser ABSTRACT The journalism of attachment is an idea from veteran war correspondent Martin Bell,who argues that journalistic objectivity in war is inappropriate and unworkable. With his supporters, he argues for a moral journalism that tries to get […]

Immersive Journalism: Immersive Virtual Reality for the First Person Experience of News

Immersive Journalism: Immersive Virtual Reality for the First Person Experience of News By Nonny de la Peña, Peggy Weil, Joan Llobera, Elias Giannopoulos, Ausiàs Pomés, Bernhard Spanlang, Doron Friedman, Maria V. Sanchez‐Vives, and Mel Slater Abstract This paper introduces the concept, and discusses the implications of Immersive Journalism, that is the production of news in […]

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