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Information Hub of the Nigerian Mass Media

Category: Research

Agenda Setting Theory

Agenda Setting Theory The Agenda setting theory was posited by Maxwell McCombs and Donald Shaw (McCombs & Shaw, 1972 pp.180-181). The theory states that the concerns of people as per what they discuss, think and worry about are inspired and directed by what the mass media choose to publicise.  The concept of agenda setting, though […]

Influence Of Joint Television Viewing On Romantic Satisfaction And Family Commitment: A Study Of Spouses In Delta State Secretariat Complex Asaba

Influence Of Joint Television Viewing On Romantic Satisfaction And Family Commitment: A Study Of Spouses In Delta State Secretariat Complex Asaba Chinenye Nwabueze, Emmanuel Odishika   Abstract   The subject of this research is the influence of joint television viewing on the romantic satisfaction and family commitment of spouses in Delta State Secretariat Complex, Asaba, […]

Theory Of Reasoned Action

Theory of Reasoned Action The theory was developed by Martin Fishbein and Icek Ajzen in 1967 and was derived from previous research that began as the theory of attitude. The theory aims to explain the relationship between attitudes and behaviours within human action. It is used to predict how individuals will behave based on their […]

Agenda Setting, Agenda framing and Mass Media Coverage of the Obasanjo/Atiku Feud

Agenda Setting, Agenda framing and Mass Media Coverage of the Obasanjo/Atiku Feud By Nwabueze, Chinenye, Ugwonno, Chinedu, and Ngonso Blessed (2011). Agenda Setting, Framing and Mass Media Coverage of Obasanjo/Atiku Feud. International Journal of Social Sciences and Humanities Review, 4: 26 – 35. Abstract The media play agenda setting role in the society, determining which […]

Classification of Research In Mass Communication

Classification of Research In Mass Communication Research is a fact-finding process aimed at providing answers to puzzling questions. Mass communication research therefore refers to systematic, organized process of finding answers to puzzling questions in mass communication. The basic research techniques for carrying out studies in mass communication apply to all disciplines in behavioural sciences. So […]

Cultural Values and Journalism Ethics: The Nigerian Experience

  Cultural Values and Journalism Ethics: The Nigerian Experience   Chinenye Nwabueze, Ph.D Department of Mass Communication Chukwuemeka Odumegwu Ojukwu University, Nigeria cdnwabueze@yahoo.com       ABSTRACT Culture consists of the totality of values, beliefs and norms that shape the lifestyle of a people. Socio-cultural values spell out esteemed life style and routine aspirations cherished […]

Rethinking the Bullet Theory in The Digital Age

Rethinking the Bullet Theory in The Digital Age Chinenye Nwabueze, Ph.D Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Ebere Okonkwo Department of Mass Communication Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus   Abstract This study examined the relevance of the Magic Bullet theory also […]

Oral Tradition! Preserving Culture and Tradition Through Word of Mouth

    This may be one of the richest articles you would be reading on oral tradition. Oral communication existed long before written communication in books, and other forms of information exchange such as use of, newspapers, magazines, broadcast and internet channels. People preserved and transmitted cultural heritage through word of mouth, a traditional communication […]

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