MassMediaNG

Media Uses and Gratifications: Some Features of the Approach Denis Mcquail and Jay G. Blumler are legendary names associated with foundational thoughts in the field of Mass Communication. In a seminar organised Oxford Internet Institute, University of Oxford, the two scholars found themselves exchanging classic views and thoughts on the relevance Uses and Gratifications Approach […]

Reflections on Paradigm Change in Communication Theory and Research By DENIS MCQUAIL University of Amsterdam Introduction The notion of “paradigm change” is open to discussion, lacking a precise formal definition. We can make do with a provisional and somewhat elastic view, seeing it as a fundamental change in the way of thinking about a phenomenon, […]

The dynamic nature of public relations in an online age has given rise to a new “buzz” term – Online Reputation Management, otherwise known as ORM. This refers to a deliberately planned, systematic management of customer comments and ratings on the internet, with a view to reacting to them and shaping the conversation in the […]

Advertising environment is a highly competitive arena. Various media platforms compete for advertisers’ attention and in the process, strive to generate content that increases audience base. A study by Feng Zhu and Monic Sun explored how advertising drives bloggers to shift their writing to subjects that will grab more eyeballs such as the stock market, […]

Women are growing stronger by the day in the field of public relations. But success in this terrain requires skills which only those with quick insight can achieve. In this interesting article, Radhika Nandwani, an experienced public relations executive provides informative guide on how a young woman aspiring to excel in public relations practice can […]

Coal City Fm (FRCN) 92.9 Caritas University Radio 98.7 Dream FM, Enugu 92.5 Gouni Radio, Enugu 106.9 Lion FM, Nsukka 91.1 Radio Nigeria 1 Enugu, Enugu 82.8 Sunrise FM, (ESBS Radio) Enugu 96.1 Solid FM 100.9 Voice FM, Nsukka (FRCN} 96.7 Family Love FM, Enugwu-Ngwo, 99.9 Urban Radio, Enugu, 94.5 ESUT Radio, Enugu. 106.5 IMT […]