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Category: PGD

Course Outline (Global Communication and ICTs)

Chukwuemeka Odumegwu Ojukwu University   COURSE COMPACT 2016/2017 Academic Session   Faculty: Social Sciences                                       Department: Mass Communication Course Code: MAC 744                                      Unit(s): 2             Semester: Second Course Title: Global Communication and ICTs Lecturer: Dr. Chinenye Nwabueze              Programme: PGD    (A). BRIEF OVERVIEW OF COURSE This course is designed to train students to have an in-depth […]

Course Outline PGD First Semester

ADVERTISING Principles, Practice, Issues          Course Introduction Advertising: A conceptual overview Classifications/functions of Advertising Advertising creative strategies: Understanding the basics Elements of creative strategies in Advertising Media of creative Advertising Creative Advertising appeals Writing a creative Advert copy: Print and Broadcast Advert copies The Advert Brief Issues in Advertising Class Activities      

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