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Category: Post Graduate

Writing Annotated Bibliography! Ph.D Class

Recall that we discussed how to write annotated bibliography in class. Well, that was an interesting encounter that provided brief insight on a fresh angle to the course: Technological Advances in Communication. We used a sample presentation by Cornell University Library entitled “How to Prepare an Annotated Bibliography: The Annotated Bibliography” as a guide ( […]

Course Outline (Global Communication and ICTs)

Chukwuemeka Odumegwu Ojukwu University   COURSE COMPACT 2016/2017 Academic Session   Faculty: Social Sciences                                       Department: Mass Communication Course Code: MAC 744                                      Unit(s): 2             Semester: Second Course Title: Global Communication and ICTs Lecturer: Dr. Chinenye Nwabueze              Programme: PGD    (A). BRIEF OVERVIEW OF COURSE This course is designed to train students to have an in-depth […]

Ethical and Professional Issues in Media Practice: First Semester Course Outline

Introduction Definition of key concepts : Ethics, Professionalism, media practice Dual perspective of press as business and public service Defining a profession (jobs that are professions and those professionalising) Ethical issues in media practice Professional issues in media practice Social media and ethical issues: Digital Darwinism (survival of the loudest) Cheque book journalism versus brown […]

Course Outline PGD First Semester

ADVERTISING Principles, Practice, Issues          Course Introduction Advertising: A conceptual overview Classifications/functions of Advertising Advertising creative strategies: Understanding the basics Elements of creative strategies in Advertising Media of creative Advertising Creative Advertising appeals Writing a creative Advert copy: Print and Broadcast Advert copies The Advert Brief Issues in Advertising Class Activities      

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